At the end of last year our very own Jo Laird ventured over to India to help train and up-skill our colleagues who work on our online chat services. Jo worked closely with the staff in Sutherlands for 3 months and during her time she raised awareness of the Think Big Brand as well as showcase the great work we do. She very recently returned from her adventure and had lots of stories to share.
Jo had a wonderful time in India and this to say >>
"Working within India for 3 months really has changed me as an individual and if ever I have witnessed somewhere which could benefit from a scheme like Think Big it was India! It puts perspective within your life and really makes you appreciate where you come from and what truly matters. It also made me think about the fact no matter where in the world you are, there is always need for people to help, donate time and money to support local people and environment.
I accepted I couldn’t make a huge impact in only 3 months so I gave myself the objective to be the Think Big Guru whilst in Chennai, raising awareness around what we do and hopefully imparting some ideas and inspiration around how the Sutherland team can participate……as we say Start Small……….THINK BIG!!!
I designed material for Sutherlands consumer chat induction around Think Big and engaged them in all Think Big initiatives and promotions which they could then incorporate within their daily role, such as enhancing customer knowledge around O2 Recycle, the importance of non-paper bills, sharing lifts to work to save fuel emissions and also picking up litter when out and about…………all small tasks but collectively with big results!
We had O2 recycle incentive days with teams competing for how many were offered that day, creating excitement and teaching advisors about how to chat to our customers about Think Big in an O2 tone of voice way.
Considering the population of Chennai has reached over 5 million our task was to spread the word. We decided summer 2013 was when we would organise a local Think Big awareness day within Sutherland which we are still planning. Sutherland is based within an office space containing thousands of people so we are aiming to target these people and educate them on the importance of recycling and their surrounding environment.
The staff in Sutherlands absolutely loved the concept of Think Big and enjoyed all the adverts, videos and promotional communications I shared with them and were inspired to drive the message not only throughout the O2 programme but within their entire business. It is an ongoing partnerships so watch this space………………..
We have over 11 outsource partners – LETS SPREAD THE WORD AND AMAZING WORK THINK BIG DO"
Thanks Jo and well done!!
